By Nicholas Rubright
According to COVID-19 there is no question that the catering industry has problems. Although this is necessary, government regulations and the fear of becoming infected with the virus keep people at home. Some states have abolished the dine-in options altogether.
For new and established restaurants, putting together a restaurant delivery service can be the perfect way to combat the situation.
Fortunately, starting a delivery service isn't as complicated as opening a restaurant. In this guide, you will learn how to choose a delivery aggregate, how to promote the fact that you are offering a delivery, and how to take measures to ensure cleanliness.
Step 1: Choose a delivery aggregator
Previously, restaurants had to set up their own delivery systems. This typically included logistics planning and hiring delivery drivers.
With the advent of delivery aggregators such as UberEats and GrubHub, every restaurant can now offer delivery – and receive additional advertising – without large up-front investments. In addition, all of these services offer marketing support by showing you in their app, which can lead to an increase in new customer acquisition.
Here are some of the most popular of these services.
With UberEats, you can use the Uber driver fleet to offer delivery from your restaurant. The same drivers who offer rides can now pick up and deliver orders to customers who place orders within the UberEats app. You can get your restaurant on UberEats by signing up here. Uber typically charges over 30% of a restaurant's price to be part of this service, but they waived this fee during the COVID-19 pandemic.
If you'd rather access a fleet of drivers who only deliver groceries, GrubHub is the better option. In addition, the GrubHub fee for restaurants varies between 10 and 30%. This depends on a number of factors, e.g. B. The amount of marketing support you requested. If you have an established brand and just want to offer delivery from your website, you can do so with a small commission of 10% plus a processing fee. If this sounds like a good fit, you can download your restaurant here on GrubHub. The service is also taking a number of steps to help restaurants in this crisis.
Like GrubHub, DoorDash has a fleet of drivers who are only intended for the delivery of food. DoorDash does not openly disclose its prices, but is expected to be between 10 and 25%. Here you can register as a DoorDash dealer. The company offers forms of commission relief and marketing support for restaurants during the COVID-19 crisis.
Step 2: Promote social media deliveries
When you start offering delivery to your restaurant, the next step is to advertise it.
Here are some ways to do it.
Post to all of your accounts
Let customers on Twitter, Facebook, Instagram and all other social media accounts you use know that you are offering delivery. A good looking picture with the logo of your restaurant and the logo of the delivery aggregate you selected is an excellent way to communicate this effectively.
Share your online menu
If you need to cut your grocery costs, you'll likely need to run your delivery service with a reduced menu. Make sure you create this menu and share it in your social media accounts and website so your customers can find it easily.
Spending money can be difficult right now, but if you have the budget, Facebook or Instagram ads can help you get your message out there. If you have an email list of your current customers, you can target them on these platforms or expand your reach by creating a similar audience. If you're running out of money, check out Facebook's COVID 19 funding program for advertisers.
Step 3: keep your restaurant clean
During the COVID-19 crisis, it is important to communicate that you take your customers' health seriously.
To do this, implement the following and inform your social media followers about it. This shows that you are taking steps to secure your claims.
Let managers work remotely
COVID-19 has an incubation period of four days in some people, which means that your employees can be infected and infectious before they show any symptoms. By letting managers work from home, you further reduce the risk of the virus spreading among your restaurant staff.
Ask sick employees to stay at home
If your employees report sick, take them at their word. Customers will now be more concerned than ever when they hear that your employees are not feeling well. If necessary, fill in the empty layers yourself to ensure that you can fulfill your orders.
Hourly hand washing required
If your employees handle food regularly, keeping your hands clean is a must. Implement hand washing guidelines for your employees, including hand washing once an hour and signing a log sheet stating that they have done so. Have them sign the sheet before washing their hands to further prevent germs from spreading. If your employees wear gloves and change regularly, this is another great way to keep things clean.
Once you've implemented the above, post it on your social media accounts so your followers know that you take their health and the health of their employees very seriously.
Hopefully this guide will make your transition to grocery delivery a little easier.
Nicholas Rubright is a digital marketing specialist at Aptito – a user-friendly restaurant checkout system that runs on the iPad. Outside of the restaurant industry, Nicholas spends his time playing and writing music.