Snoop Dogg works with the Australian wine brand 19 Crimes for his own vino. Snoop Cali Red marks the brand's first Californian wine, as well as the start of a multi-year partnership between the experienced rapper and the wine company. Snoop Cali Red is slated to hit the US shelves this summer. Below is a picture of the bottle with Snoop on the label.
"I was a fan of this wine and I look forward to launching my" Snoop Cali Red "this summer and sharing the experience with all my fans," Snoop wrote in a press release. "It's one of the most successful brands on the market, so I'm more than excited to bring this collaboration to the world!"
John Wardley, Marketing Vice President of 19 Crimes, added: “Snoop Dogg, an entertainment and California icon, is the perfect partner for 19 Crimes Snoop Cali Red. Snoop embodies the spirit of 19 crimes – breaking the rules, creating culture, and overcoming of adversity. We are very happy to work with Snoop and welcome him to the 19 Crimes family. "
In 2018, Snoop published his own cookbook, From Crook to Cook: Platinum Recipes from Tha Boss Dogg's Kitchen.